ADVERTISING

Angkor Beer

The Loop

Agency: WPP

Description

Angkor needed to be refreshed for a younger generation of Cambodians who no longer saw the brand as relevant to their generation. In order to do this, we dramatized two important cultural insights. Firstly, the deep bond between Khmer sons and their fathers and secondly, the importance to Khmer people of passing on their culture from one generation to the next. Thus, we created a film that tells the emotional story of a father and a son that connect through music.

This professional campaign titled 'The Loop' was published in Cambodia in September, 2019. It was created for the brand: Angkor Beer, by ad agency: WPP. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 4 years ago by Head Of Creative: Yorgos Giosis of BatesChi & Partners, Vietnam.

Credits

Advertising Agency: BatesChi & Partners, Saigon, Viet Nam
Director: Carole Denis
Executive Producer: Gordon Westman, 116 Pictures
Agency Producer: Tuan Lam
Account Managers: Uyen Ha, Alexa Nguyen
Senior Account Manager: Murphy Wee
Planning Team: Andy Copley, Linh Nguyen
Copywriters: Nhung Nguyen, Trang Luong
Senior Art Directors: Vu Nguyen, Oji Valencia
Senior Copywriter: Viet Nguyen
Head Of Creative: Yorgos Giosis

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