The Chef

Agency Network: 
July 2013


This is the story of a young man who takes up a job as a dishwasher so he can learn from the chefs around him and, over time, gain the experience he needs to realise his dream of becoming a chef and opening his own restaurant.

Film advertisement created by OwenKessel, South Africa for Amstel, within the category: Alcoholic Drinks.

Advertising Agency: OwenKessel, Johannesburg, South Africa
Executive Creative Director: Donovan Bryan
Producer: Helen d'Hotman
Creative Director: Mike Cook
Copywriter: Stephanie Larsen
Art Director: Pamela Turner
Director: Greg Gray / Velocity Films
Cinematographer: Paul Gilpin
Editor: Ricky Boyd / Deliverance
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morse's picture

Beautifully shot and inspiring. Well done.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Maxster's picture

Makes you think. Nicely cut.

Activity Score 67
Creative Director
Klara K.'s picture

Beautiful storytelling. But it's too general. The story could be used for many products and categories. But beautifully made, oh yes it is.

Klara K.
Activity Score 3343
Charles University in Prague
certaintly's picture

spot on.

Activity Score 3984
kleenex's picture

nice video.

Activity Score 58777
Web Designer/Developer
ivan's picture

Watch the previous ad from the campaign too:

Creative Director at Ads of the World
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