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Barry

Campaign
Agency Network: 
Published/Aired: 
March 2009

Also From This Campaign 4

Description

Film advertisement created by BBDO, United States for Amp Up, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: Bill Bruce
Art Director: Cesar Finamori
Copywriters: Bill Bruce, Mike Sweeney
Agency exec producer: Elise Greiche-Pavone
Assistant Producer: Theresa Ward
Production Co: Traktor
Director: Traktor
DP: Lance Bangs
Editorial: Nomad
Editors: Tom Muldoon, Debbie McMurtrey
Music / Sound Design: Francois Blaignan
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Highest Rated

sirvan's picture

Would you really want Amp, or RedBull in these situations? You're already nervous as shit, why would you want to be all jittery? Energy drinks are for staying up, or powering through something when you're feeling laggy. That's the main problem I have w/ these spots, that they're in spite of themselves: the moment before the moment is one you don't need the product for.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Wow. Kids in high school could have come up with this one. I think to be effective it would have to build more, be more suspenseful, maybe a full minute long. Music needs work too.

Guest
Guest's picture

Nowhere near amped enough.

Guest
Guest's picture

This is exactly what happens when a no-talent, hack "Chief Creative Officer" writer gets involved in the creative process. Watch and learn kids!!

Guest
ADebutant's picture

I really like the insight...but the executions fall a little flat.

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
sirvan's picture

Would you really want Amp, or RedBull in these situations? You're already nervous as shit, why would you want to be all jittery? Energy drinks are for staying up, or powering through something when you're feeling laggy. That's the main problem I have w/ these spots, that they're in spite of themselves: the moment before the moment is one you don't need the product for.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

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