Kindness is Everything

Agency Network: 
May 2020

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AMI launched a new campaign late last week that celebrates the kindness Kiwis have shown during COVID-19 - in their local communities, to the neighbours next door, on the roads and to small business owners. This renewed emphasis on kindness is a part of Kiwi culture AMI wants New Zealanders to continue.

Film advertisement created by BBDO, New Zealand for AMI Insurance, within the categories: Finance, Public Interest, NGO.

Advertising Agency: Colenso BBDO, New Zealand
Production Company: FINCH
Director: Zia Mandivalla
MD / Executive Producer: Corey Esse
Executive Producer: Jimena Murray
Editor: Luke Haigh
Post Production: Atticus
Colourist: Pete Ritchie
Online Editor: Stu Bedford
Music Composition: Squeak E Clean Studios
Sound: Franklin Rd
Head of Sound Design: Shane Taipari
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MoodyMudi's picture

Empathic campaign makes you see yourself and those things you love to do or see people do.
Very sensitive work!

Activity Score 81
Copywriter |


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