Agency Network: 
February 2020


1 in 3 people in the U.S. are diagnosed with cancer. With this disease affecting so many people across the country, cancer patients use nearly 25% of the nation’s blood supply—more than patients fighting any other disease—but only 3% of Americans donate blood in a given year. For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.

Film advertisement created by BBDO, United States for American Red Cross, within the category: Public Interest, NGO.

Advertising Agency: BBDO New York, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Creative Director: Roberto Danino
Creative Director/Art Director: Carolyn Davis
Creative Director/Copywriter: Matthew Page
Head of Integrated Production: David Rolfe
VP Executive Producer: Sofia Handler
Planning: Alex Britt
SVP Account Director: Valerie Sena
Account Director: Jimmy McNamara
Account Executive: Darcy McGuire
Production Company: Caviar
Director: Benjamin Mege
Director of Photography: John Londono
Producer: Malcom Wax
Head of Production: Casey Wooden
Editing: The Work
Editor: Anne Perri
Post: MPC
Sound: Honeymix
Music: Q Department
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