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Agency Network: 
Published/Aired: 
November 2014

Description

Film advertisement created by Deutsch, United States for American Heart Association, within the category: Public Interest, NGO.

Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Kerry Keenan
Executive Creative Director: Matt McKay
Associate Creative Director / Copywriter: Sean Lee
Associate Creative Director / Art Director: Luke Hughett
Director of Integrated Production: Joe Calabrese
Executive Producer: Andrea Curtin
Project Manager: Clara Kim
Production Company: Anonymous Content
Director: Christian Bevilacqua
Editorial: Al Sinclair
Visual Effects Company: MPC
Audio: Steve Rosen
Audio Post Company: Sonic Union
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Dzsoi's picture

It suggests some kind of correlation between women in "manly professions"/stressful positions and heart attacks.
If it was intentional (and true), it is okay.

Dzsoi
Activity Score 8609
Copywriter
damnson's picture

Such a strange twist at the end. It's unexpected for sure, but not in a good way.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

ttt's picture

Nah.

ttt
Activity Score 252
Creative Director |

...

kleenex's picture

Wow!! what a 180..

kleenex
Activity Score 58111
Web Designer/Developer
Liviu's picture

it send the message like a rocket after it captures the target audience. powerful.

Liviu
Activity Score 4401
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