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Agency Network: 
Published/Aired: 
July 2010

Description

American Express OPEN, the small business division of the financial services company, is issuing a rallying cry for small businesses to “Start Booming” by launching a national advertising campaign that features real and inspiring business owners. They are “Booming” in part because they have uncovered new and better ways of doing business and are using management tools and services to improve the way they manage their companies.

Film advertisement created by Crispin Porter + Bogusky, United States for American Express, within the category: Finance.

Advertising Agency: Crispin Porter + Bogusky, USA
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Highest Rated

La Vita è bella's picture

Who is the trumpet player? superb!!!!

La Vita è bella
Activity Score 48
Art Director at ogilvy mumbai
Hiperion's picture

Is he Xavi Alonso? :DD
boring spot. nothing special

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Who is the trumpet player? Great stuff!

Guest
Temple's picture

Petraeus is writing commercials now?

Temple
Activity Score 11341
Creative Director
Guest's picture

I like this commercial.

Guest
Guest's picture

Love it.

Guest
Guest's picture

like it.

Guest
Guest's picture

I LOVE THIS COMMERCIAL.

Guest
Guest's picture

LOVE THIS AD! Who plays the trumpet?

Guest
Guest's picture

LOVE LOVE LOVE this commercial. MUST know if the recording is out there anywhere.
Anyone able to confirm? Who is the artist playing the trumpet?
Great stuff!!

Guest
Guest's picture

who plays the trumpet

Guest
Guest's picture

It is a cornet....also want to know the artist. Love the commercial. Love the music. I want to download for my morning wake-up.

Guest
Guest's picture

Matt Muckey in the NY Phil is way better than this trumpet player. Great commercial though!

Guest
Guest's picture

Well obviously, Matt Muckey is the Associate Principal on the New York Philharmonic....

Guest
Guest's picture

Matt Muckey plays a different type of music than this trumpet player. No comparison.

Guest
La Vita è bella's picture

Who is the trumpet player? superb!!!!

La Vita è bella
Activity Score 48
Art Director at ogilvy mumbai
Guest's picture

BRILLIANT!

Guest
Guest's picture

When advertising today you need to look both forward and backward with "Success Security" to protect your online reputation from annonymous reputation assualts from competitors, disgruntled employees, or unhappy clients who can detroy a reputation with a few strokes on a keyboard. This is because of a legal loop hole called the Communications Decency Act which need to be closed to protect small business jobs.
Mike Hughes - Reputation Management Partners

Guest
Guest's picture

What is this amazing song called?!

Guest
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