Inflight Wifi - Just in case

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Film advertisement created by Miami Ad School, United States for American Airlines, within the category: Transport.

Advertising School: Miami Ad School, Miami Beach, USA
Creative Director: Carlos Velasquez
Art Director: Vanessa Castañeda
Copywriter: Chris Baker
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Highest Rated

Jovana's picture

hey guys, good job. Realy..

somethinks y fount comercial making with all the money of the word and they sucks. And yours are students whit a lot of creativity.

nice...

lol

Jovana
Activity Score 30
Creativa Jr. / Diseñadora Grafica
Mr.Top's picture

Nice Google commercial!

Mr.Top
Activity Score 728
wahwah's picture

Interesting...

wahwah
Activity Score 120
Ogilvy&Mather
SandMan69's picture

booooooooooring!

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Hermoso's picture

is it not a little bit forced?

nice art direction anyway.

Hermoso
Activity Score 64
Copywriter at Copywriter
BFB's picture

Agreed, feels forced. Seems like the idea had a lot of potential. Funnier if he searched "mile high club", "How to fly a plane" or something with a little more twist on it

BFB
Activity Score 936
Copywriter
BFB's picture

Woops, Apparently they did that on billboards. Oh, well :)

BFB
Activity Score 936
Copywriter
ivan's picture

The airline would be reluctant to air an ad that features turbulence, but it's a fun student idea.

ivan
Creative Director at Ads of the World
Dalbir Singh's picture

Nice.

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

doworkson's picture

yeah and wifi on the airplane isn't "just in case" its "fuck yeah! i've got internet on this long boring flight."

doworkson
Activity Score 242
Copywriter
jazarah's picture

is it a co-branded campaign?

jazarah
Activity Score 1262
krautland's picture

meh.

krautland
Activity Score 3212
Art Director at erm... no calls please.
daveharpe's picture

Takes you down a false path. You see the news pages, then digg, then it goes in a completely different direction.

Another way to do it would be to play off of the news pages. Start off by setting the scene so we get some identity on the person with the laptop...i.e. find out that he's an exec with "FooBar, Inc." As he's browsing Digg, he sees a story with a huge number of hits about his company that was posted 20 minutes ago...scandal, or even sexual something like "FooBar Secretary Nude Photos". Reverse angle to show the guy, eyes wide open, back to the screen as he fires up skype or sends an email...you get the idea.

Turbulence was way too expected.

daveharpe
Activity Score 2
Photographer
No Wai's picture

I don't see why they would have googled "turbulence" in the first place. What benefit is there in that? Everyone understands what turbulence is, therefore there is no further gain in googling it, right? Definitely should have used a more interesting search term.

No Wai
Activity Score 10
Jovana's picture

hey guys, good job. Realy..

somethinks y fount comercial making with all the money of the word and they sucks. And yours are students whit a lot of creativity.

nice...

lol

Jovana
Activity Score 30
Creativa Jr. / Diseñadora Grafica
veemaster's picture

Cool

veemaster
Activity Score 33
Faithidea
golbez's picture

Wifi + airplane = scary stuff...

golbez
Activity Score 10
caquito's picture

afff.

caquito
Activity Score 24
Creative Director
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