Streaming is Believing

Agency Network: 
April 2021


Prime Video has been available in the Nordics since 2016 but has never properly introduced themselves. To build excitement and buzz around the official launch of Prime Video, we developed the "Streaming is Believing" campaign. Driven by local insights with the aim to drive curiosity and irresistible FOMO, the concept dramatizes the fact that incredible and unmissable series and movies are coming to the little Nordics and no one up here is going to want to miss out.

Our execution is both surprising and direct. We personify Prime Video as a series of “Screen Beings” that appear throughout the Nordics. These beings are made of screens that show some of the best, most interesting, entertaining and fun moments from APV’s best series and movies. The aim is to create a sense of wonder and thrill among Northerners while showcasing our content in a unique and memorable way.

Film advertisement created by B-Reel, Sweden for Amazon Prime Video, within the category: Media.

Advertising Agency: B-Reel, Stockholm, Sweden
Production Company: Bacon STH
Vfx: Swiss
Media: Magna
Executive Creative Director: Petra Seiler Albrektson
Executive Creative Director: Zack McDonald
Creative: Isaac Bonnier
Creative: Rasmus Tsardakas Renhuldt
Design: Gustav Stockman
Motion Designer: Andreas Godwin
Junior Designer: Peter Holtze
Junior Designer: Lisa Nyberg
Director Of Production: Rebekah Cabré
Strategy Director: Oscar Erlandsson
Strategist: Andrea Dahlbäck
Brand Director: Maja Beckman
Brand Manager: Ewa Staël Von Holstein
Agency Producer, Colony: Markus Ahlm
Director: Martin Werner
Executive Producer: Samuel Cantor
Producer: Magnus Åkerstedt
Dop: Jakob Ihre
Set Design: Catharina Nyqvist Ehrnroot
Stylist: Johanna Borggren
Editor: Nicolaj Monberg
Post Producer: Louise Ryge
Sound Design, Ballad: Adrian Aurelius, Philip Flindt
Grade: Ola Bäccman
VFX Supervisor: Pablo Fernandez
Media Responsible: Benjamin Holmfred
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