‘Morning Ritual’ tells an everyday story of a young woman getting ready for work at the start of the day. She gets dressed, greets her dog and makes her morning coffee. It’s only when she checks the weather that we realize how Alexa can help with the seemingly simplest of things.
It follows on from the successful ‘Sharing is Caring’ and ‘Sisters’ films for Alexa released earlier this year. The spot is airing across the UK, Germany, France, Spain and Italy.
Film advertisement created by Joint, United Kingdom for Amazon, within the category: Retail Services.