Channel 4 and ITV are uniting for the first time for a major brand campaign for Alzheimer's Society, created by McCann London.
“United Against Dementia” launched on April 24 and is the first time either TV station has partnered with one another to simultaneously introduce a new advertising campaign with a bespoke co-branded introductory message.
Film advertisement created by McCann, United Kingdom for Alzheimer Society, within the category: Public Interest, NGO.
Executive Creative Directors: Laurence Thomson, Rob Doubal
Creative Director / Copywriter: Mike Oughton
Art Director: Dan Howarth
Business Director: Georgie Rechner
Account Director: Mel Caplan
Account Manager: Jenny Spindler
Planning Partner: Karen Crum
Director / Production Company: Daniel Barber / Knucklehead
DOP: Jamie Feliu Torres
Production Company Producer: Ben Mann
Agency Executive Producer: Sophie Chapman-Andrews
Agency Producer: Lois Newcombe
Business Affairs Executive Producer: Nicholas Mugridge
Editors: Final Cut