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Stay on Top of Your Game

Agency Network: 
Published/Aired: 
June 2014

Description

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

Film advertisement created by Leo Burnett, United States for Always, within the category: Health.

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Judy John
Creative Directors: Judy John, Becky Swanson
Digital Creative Director: Milos Obradovic
Copywriters: AJ Hassan, Angel Capobianco
Art Directors: Hmi Hmi Gibbs, Nick Bygraves
Group Executive Producer: Veronica Puc
Executive Producer: David Moore
Senior Producer: Adine Becker
Production Company: Chelsea Pictures
Director: Lauren Greenfield
Editing Company: Cutters
Editor: Kathryn Hempel
Assistant Editor: Dana Katz
Producer: Patrick Casey
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Highest Rated

wiseoldman's picture

Strong idea.

wiseoldman
Activity Score 112
wiseoldman's picture

Strong idea.

wiseoldman
Activity Score 112
kleenex's picture

i liked it.

kleenex
Activity Score 53787
Web Designer/Developer
@minas_mars's picture

I like the idea but it feels like it's trying too hard, Massive Dove overtones.

@minas_mars
Activity Score 1726
Art Director at TBWA |

I'm gonna try say something positive

damnson's picture

Yeah. Also, they had a good thing going which turned into an incredibly boring video.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

TheBear's picture

Started feeling well, ended feeling fake. Shame.

TheBear
Activity Score 488
General Manager |

I'm good at this But not perfect.

irshad's picture

oh... Good...

irshad
Zegguy's picture

It looks fake #LikeAGirl

Zegguy
Activity Score 115
simonreviews's picture

Brilliant!

simonreviews
Activity Score 556
David Gor's picture

it will be lion.

David Gor
Activity Score 673
Art Director at JWT
The Danger's picture

Very good idea.

The Danger
Activity Score 477
General Manager
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