Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
Film advertisement created by Leo Burnett, United States for Always, within the category: Health.
Chief Creative Officer: Judy John
Creative Directors: Judy John, Becky Swanson
Digital Creative Director: Milos Obradovic
Copywriters: AJ Hassan, Angel Capobianco
Art Directors: Hmi Hmi Gibbs, Nick Bygraves
Group Executive Producer: Veronica Puc
Executive Producer: David Moore
Senior Producer: Adine Becker
Production Company: Chelsea Pictures
Director: Lauren Greenfield
Editing Company: Cutters
Editor: Kathryn Hempel
Assistant Editor: Dana Katz
Producer: Patrick Casey