The World's Masterpiece

Agency Network: 
December 2020


AlUla, The World's Masterpiece, is one of the oldest cities in the Arabian Peninsula and home to Hegra, a UNESCO World Heritage site. A land rich in historical, geological and geographical significance, this ancient city, once at the crossroads of The Silk Road and The Incense Route, has only recently been re-discovered by the world.

Film advertisement created by Leo Burnett, Saudi Arabia for AlUla, within the category: Hospitality, Tourism.

Advertising Agency: Leo Burnett KSA, Riyadh, Saudi Arabia
Production Company: Quad
Cco: Mohammed Bahmishan
Creative Director: Mohammed Sehly, Saadi Alkouatli
Sr. Copywriter: Mohammed Omeira
Group Account Director: Bilal Kabbani
Director: Bruno Aveillan
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