Work for ALS

Agency Network: 
August 2018


ALS is an incurable disease which gradually paralyses all the muscles of the person who is suffering from it. Research funding depends solely on donations and currently there aren’t enough. That’s why ALS patients have decided to take action and go back to work to finance the research with their own salary. They are asking Belgian employers to give ALS patients a job which is suited to their limited abilities. For example: A job as a life drawing model or a museum security guard. They then invited the general public to join in and contribute to research by donating a part of their salary on

Film advertisement created by Publicis, Belgium for ALS League, within the category: Public Interest, NGO.

Advertising Agency: Publicis Brussels, Belgium
Contacts: Evy Revies
Creative Directors: Willem De Wachter, Kwint De Meyer
Creatives: Maxime Damo, Jelle Van Garderen
Copy NL: Wim Corremans
Strategy: Virginie Lepère, Fiona Boyle
Account Team: Frederik Jonnaert, Maité Camerman
Producer: Marc Van Buggenhout, Daan Feytongs
Film Production Company: Caviar
Director: Tom Willems
Director of Photography: Frederic Van Zandycke
Producer: Julie Bosteels
Executive Producer: Ilse Joye
Focus Puller: Bert De Keyzer, Carolien Den Hond
Gaffer: Patrick Haegeman
Grip: Gerrit Callens, Aarom Meulemeester
Sound: Hans De Wit
Set Dresser: Najib De Brakenier
Makeup: Lili Glavan, Daphné Zwanenberg
Photographer: Frédéric Uyttenhove
Sound: Prodigious
Sound Director: Tom Garcia
Sound Engineer: Allain Guillaume
Designer: Christophe Vantricht
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