The Swimming Pool

Agency Network: 
June 2019


The ALS league and their creative agency Publicis Brussels, plunge us into an especially stressful situation. How would you feel after immersing yourself into the skin of an ALS patient for 30 very long seconds?

ALS is a degenerative disease that paralyses the muscles one by one until the death of the patient, on average 3 years after the diagnosis.

The very least we can say is that this spot will not leave you indifferent. It has already been banned from broadcasting in Belgium.

In order to continue the research to help patients, don’t hesitate to share.

Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Willem De Wachter, Kwint De Meyer
Creatives: Francois Massinon, Massimo De Pascale
Copywriter: Wim Corremans (NL)
Strategy: Jan Govaert
Account Manager: Frederik Jonnaert
Producer: Marc Van Buggenhout
Film Production Company: Caviar
Director: Bram Coppens
1st Assistant Director: Soraya Verbeke
Executive Producer: Werner De Coninck
Producer: Andreas Vermeulen
DOP: Brecht Goyvaerts
Focus Puller: Boris Godfroid
Cam Assistant (dry unit) / Safety Diver: Pieter Germeys
Camera operator (Wet unit): Tommy Vuylsteke
Cam Assistant (wet unit): Charly Vandedrinck
Grip: Stijn De Troyer
Sound Engineer: Toon Echelpoels
Drone operator: Luk Malu
Make up Artist: Yasmine Schiettecatte
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