Chocolate is a well-known trigger of joy. When you eat it you spontaneously experience a burst of joy that is extremely short-lived. But this is completely potent, visually stimulating and emotionally intense. This is Your Moment of Joy. Our campaign shows real emotions which are experienced by people when they eat chocolate.
Film advertisement created by FCB, Russia for Alpen Gold, within the category: Confectionery, Snacks.
Creative Director: Pancetti Daniele
Art Director: Marc Biffi
Copywriter: Kristina Panova
Director / Photographer: Nadav Kander
Head of Planning: Shilpa Sinha
Client Service Director: Maria Lebetskaya
Senior Account Manager: Yana Dazhigova
Head of TV / Digital Production Department: Maxim Kopyshev