L'appel de la Roue

Agency Network: 
August 2019


Mercedes-Benz has partnered with All Tricks, a sports equipment manufacturer, to create a team of cyclists. The goal of this campaign created by agency Rapp / Proximity was to link the passion for the road, the appeal of kilometers between car and cycling enthusiasts alike, "Call of the Wheel" Left Productions has produced a series of video vignettes and a brand film that plunge into the heart of this team, and follow them in their preparation for the "Tour Stage" of the famed Tour de France.

Film advertisement created by Proximity, France for All Tricks, within the category: Automotive.

Advertising Agency: Proximity
TV Production: Yaelle Cattan
Creative Director: Nicolas Demeersman
Artistic Director: Julian Gagnic
Copywriter: Vincent Talabot
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