As many as 70 000 children in Finland grow up in a family burdened by alcohol. For these children even moderate consumption may feel uncomfortable.
When Alcohol is a real problem at home, we have to make sure that at least children´s hobbies are always alcohol-free time.
We wanted adults to realize that alcohol and children’s hobbies should never be combined, because children have the right to enjoy their hobbies without the burden of drinking adults. We should give children as much free time from alcohol as possible.
We created a film, in cooperation with the Finnish Olympic Committee, that shows how a child can be continuously confronted with alcohol in everyday life.
Film advertisement created by SEK, Finland for Alko, within the category: Public Interest, NGO.