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Burden

Agency Network: 
Published/Aired: 
March 2018

Description

BACKGROUND
As many as 70 000 children in Finland grow up in a family burdened by alcohol. For these children even moderate consumption may feel uncomfortable.

CHALLENGE
When Alcohol is a real problem at home, we have to make sure that at least children´s hobbies are always alcohol-free time.

IDEA
We wanted adults to realize that alcohol and children’s hobbies should never be combined, because children have the right to enjoy their hobbies without the burden of drinking adults. We should give children as much free time from alcohol as possible.

EXECUTION
We created a film that shows how a child can be continuously confronted with alcohol in everyday life.

Film advertisement created by SEK, Finland for Alko, within the category: Public Interest, NGO.

Advertising Agency: SEK, Helsinki, Finland
Art Director: Markku Starmans
Copywriter: Annu Terho
Director: Osmo Walden
Producer: Anssi Perttala
Account Director: Ainoliisa Hieta
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Highest Rated

kleenex's picture

Not feeling this one at all.

kleenex
Activity Score 52674
Web Designer/Developer
Ctrl C Ctrl V's picture

Boring.

Ctrl C Ctrl V
Activity Score 43
kleenex's picture

Not feeling this one at all.

kleenex
Activity Score 52674
Web Designer/Developer
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