Daylight Savings Time

Agency Network: 
March 2018


The new campaign launched over the weekend with a timely activation around Daylight Savings Time. As the U.S. “sprung forward” an hour, Americans lost a precious hour of sleep. Alert Caffeine Gum’s long-form music video pokes fun at how much Daylight Savings sucks and suggests that viewers can get a much-needed energy boost from the caffeinated gum. In the coming weeks, there will be a total of 20 different social films featuring colorful characters and depicting that caffeine gum is “a thing now.”

Film advertisement created by BBDO, United States for Alert, within the category: Confectionery, Snacks.

Advertising Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Andrés Ordóñez
Executive Creative Directors: John Gross, Pedro Pérez
Creative Directors: Alejandro Juli, Manuel Torres
Copywriter: Paul Carpenter
Art Director: Chris George
Executive Producer: John Pratt
Senior Producer: Jeff Davis
Director of Music: Daniel Kuypers
Managing Director: Jeff Adkins
Client Service Director: Lianne Sinclair
Global Account Director: Jamie DeFer
Account Supervisor: Layne Steele Paddon
Global Strategy Director: Allison Arling-Giorgi
Program Director: Jeremy Hawking
Production Company: Flare
Photographer: Brian Cooper
Executive Producer: Mitch Monzon
Animation: Jason Voke
Sound Design / Mix: Sarah Krohn
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kleenex's picture

This whole video sucks.

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