Agency Network: 
March 2020


#gemeinsamgehtalles (#togethereverythingispossible) - this is what ALDI Nord and ALDI SÜD are advocating in their joint TV commercial by McCANN Germany and The BACK ROOM McCANN, the customized agency for ALDI Nord. The discounters affirm their commitment to supplying people with all the necessary goods and connecting them inspite of the current Corona-crisis. "Because ALDI is here for you" is the motto of the new TV spot. The film's unusual style is also adapted to the new reality: selfie videos of employees in ALDI stores and hundreds of clients at home. They have been asked to create a powerful plea for solidarity and for jointly defying the current Corona-crisis. The TVC is part of the comprehensive initiative #gemeinsamgehtalles (#togethereverythingispossible) and calls on people in Germany to share more selfie videos from their homes using the hashtag #gemeinsamgehtalles.

Film advertisement created by McCann, Germany for ALDI, within the categories: Public Interest, NGO, Retail Services.

Advertising Agency: McCann Germany and The Back Room McCann, Düsseldorf, Germany
Marketing ALDI SÜD: Christian Göbel
Marketing ALDI Nord: Sabine Zantis
Project Management ALDI SÜD: Rebecca Neuenhaus, Nicola Schmitz
Project Management ALDI Nord: Stefan Michels, Nikola Marsenic
Executive Director Client Service: Sabine Bülow
Client Service Director: Peter Scherer
Head Of Brand Strategy: Christian Bihn
Executive Creative Director: Serdar Kantekin, Raphael Milczarek
Coordination: Jerome Cholet, Karin Stelzner, Daniel Spröte
Creative Director Copy: Michel Dold
Senior Art Director: Katharina Sandmann
Producer: Julian Dormis
Edit: Saskia Müller
Music: Not A Machine
Production, Regie, Camera Hundreds Of ALDI Employees, Partners, Families & Friends
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