An AA-meeting For Children

Agency Network: 
January 2018


In the small country of Denmark, 122,000 children grow up with a parent who drinks too much. It's an uncomfortable world to navigate in, and an everyday filled with shame, tears, anger and broken promises.

That’s why you don’t have to be an alcoholic to have an alcohol problem.

To showcase this insight, Alcohol and Society made a film with a simple idea: an AA-meeting for children.

Film advertisement created by Hjaltelin Stahl, Denmark for Alcohol & Society, within the category: Public Interest, NGO.

Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark
Production Company: Pegasus
Creative: Nicolai Dimon
Creative / Stills: Søren Grønborg
Strategy: Thomas Martin Hansen, Sarah Backer
Media: Jens Philip Therp
Director: Claus Collstrup
Producer: Sophie Kampmann
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kleenex's picture

Concept is not bad.

Activity Score 57713
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