Lost is a story of a guy marooned on an island. It is a metaphor for how digital natives feel when they are out of data, (internet connection) or are connected to an unreliable data service whiich is commonplace in the growing Nigerian and West African telecoms space.
Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Associate Creative Director: Maurice Ugwonoh
Copywriters: Maurice Ugwonoh, Baruch Apata
Art Director: Ezekiel Resedenz
Planner: Fred Akinmuyisitan
Production House: Ark Resources Entertainment
Producer: Faruk Lasaki
Director: Bruce Paynter
Art Director: Willhelm Furst
Business Director: Lekan Lawal
Account Managers: Olajumoke Akinyele, Adeola Ogunade
Chief Commercial Officer: Ahmad Mokhles
VP, Brands / Advertising: Enitan Denloye
Senior Brand Manager: Oluwaseun Adaramola
Song: Situation by Bukola Elemide "Asa"