4G - Gele

Agency Network: 
January 2019

Also From This Campaign 3


In this spot, Airtel uses the metaphor of the traditional headgear worn by Nigerian women to show how old ways of doing things are gradually evolving, while also hinting at the superiority of its 4G network over 3G.

Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Advertising Agency: Noah's Ark, Nigeria
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Directors: Maurice Chike Ugwonoh, Arawore Yemi
Copywriters: Jesujoba Popoola, Baruch Apata, Nike Ladokun
Art Directors: Ezekiel Resedenz, Mitchelle Defounga, Kazeem Lawal
Account Planners: Fred Akinmuyisitan, Adedeji Adeleke
Storyboard Artist: John Adesanya
Account Managers: Judith Ezeali, Anuoluwapo Kabiawu, Abimbola Sanusi
Production House: Ark Resources Entertainment
Producer: Faruk Lasaki
Director: Bruce Paynter
Film Editors: Josh Borrill, Steven Mannering
Music: Oscar Hernan-Ackah
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