Mile-high madness with Richard Simmons

Agency Network: 
Published/Aired: 
March 2011

Description

Directed by Miki Magasiva at Curious in Auckland, this three-minute air safety clip for Air New Zealand is the number 1 most viewed video on YouTube in Australia and New Zealand, number 2 in the US and a staggering number 4 worldwide.

Film advertisement created by .99, Australia for Air New Zealand, within the category: Transport.

Advertising Agency: .99, New Zealand
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Highest Rated

rakel's picture

a big WHAT THE F@$)!?

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
atb2005's picture

Number 2 most viewed video in the US, and number 4 in the world??? That can't be true.

atb2005
Activity Score 13557
mikehi73's picture

Painful to watch

mikehi73
Activity Score 23
Producer/Director
monsieurange's picture

Bravo!

monsieurange
Activity Score 520
Creative Director
jagadeesh's picture

cool way of educating....

jagadeesh
Activity Score 743
kleenex's picture

Someone actually paid to have this done?!!?!?!?!?!?!??!

kleenex
Activity Score 58791
Web Designer/Developer
Boxey's picture

#1 stupidest video worldwide.

Boxey
Activity Score 8879
Melaleuca In-House
abake's picture

I want to rip my eyes out now.
Seriously, if that came up as safety announcement in a flight I would be extremely annoyed.

abake
Activity Score 1262
RMG Connect Colombia
Ads.chinaSMACK's picture

Good old kiwi humour...can't beat it.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

enh's picture

it's got nothing on Virgin's

enh
Activity Score 2
JeffP's picture

Less painful than the dull instructions we have to go through usually.

JeffP
Activity Score 810
Marketing Manager at TomTom
Themadartist1972's picture

de la daube

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Glut's picture

bad

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
picopalqlea's picture

the glamour of flying is gone... been killed.

picopalqlea
Activity Score 999
rakel's picture

a big WHAT THE F@$)!?

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
Ron Burgundy's picture

I don't know what you guys are talking about "bad"....according to Ark Music Factory & America, "bad" is the new "good"

Ron Burgundy
Activity Score 1630
Art Director at Southern California
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