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certaintly's picture


Activity Score 3988
Tom Megginson's picture

How could you take so much potential, and botch it so completely?

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
DesignDine's picture

Oh! What a sweet! I was spell-bounded! Truly amazing!

Activity Score 1313
Art Director at UK |


Joseph_Thomas's picture

Wow. That was boring.

Activity Score 31
Christ University, Bangalore
certaintly's picture


Activity Score 3988
kurtberengeiger's picture

About the only inflight safety briefing I'd watch. Even if only once...

Activity Score 7350
kleenex's picture

Well that was different, BUTTTTT


They must love doing this stuff...

Activity Score 58791
Web Designer/Developer
Roger Keynes's picture

Great fun, bro.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Nike Diesel's picture

Tedious and no fun at all. Agree with Tom Megginson's comment.

Nike Diesel
Activity Score 13718
Art Director
Temple's picture

I think you are missing the point here. The point is earned media for the airliner, through a unique and original media. Everything around us is an advertising medium, and the case study of this airliner proves it once again. Btw, lovely execution as well.

Activity Score 11341
Creative Director
Nike Diesel's picture

I did. Totally.
And with 8 million hits on YouTube I think I'll go and eat my own words now.

Nike Diesel
Activity Score 13718
Art Director
rrgoto8's picture

Not too special but probably the only safety video I would watch

Activity Score 175
the pencil's picture

It's definitely expected for NZ companies to be banking on the LOTR franchise but this one is painfully mediocre. Much lacking in the idea dept.
Got boring after a while. The most exciting part for me was Peter Jackson's cameo.

the pencil
Activity Score 235
Art Director
tommysyatriadi's picture

great post i love it

Activity Score 6
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