We’re in the Business of You

Agency Network: 
March 2019


To highlight Air Canada’s commitment to customer service excellence and its award-winning business class as voted by Skytrax, we developed a new integrated campaign focused on the business traveller’s journey.

The hero piece is a 60-second video that captures Air Canada’s commitment to fly every mile in their customer’s shoes by showing the seamless end-to-end experience of business travellers, from priority services and exclusive lounge access to onboard customer service excellence.

Film advertisement created by FCB, Canada for Air Canada, within the category: Transport.

Advertising Agency: FCB Canada, Montreal, Canada
Chief Creative Officer: Nancy Crimi-Lamanna
VP; Head of Creative: Sylvain Dufresne
Art Director: Sebastien Robillard
Copywriter: Kristian Anderson
Production: Morrison Films
Director: Olivier Staub
Sound Production: Apollo Studio
Music: Yan Dal Santo
Postproduction: SHED
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Danielazar's picture

- 400g Upbeat motivational music.
- 100g Manifesto copy with short quick sentences.
- 500g Adventure/lifestyle footage.
- 50g Disruptive shots that goes against the copy.
- 80g Sound effects.
- 1 pinch of color grading.
- 4 lens flare.
- 5 product shots.
- 1-2 Logo(s) as desired.

Pre-heat processor, throw ingredients in preferred editor, stir until deadline is due.
Serve on preferred platform.

Activity Score 136
Art Director at Havas Germany
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