To highlight Air Canada’s commitment to customer service excellence and its award-winning business class as voted by Skytrax, we developed a new integrated campaign focused on the business traveller’s journey.
The hero piece is a 60-second video that captures Air Canada’s commitment to fly every mile in their customer’s shoes by showing the seamless end-to-end experience of business travellers, from priority services and exclusive lounge access to onboard customer service excellence.
Film advertisement created by FCB, Canada for Air Canada, within the category: Transport.
Chief Creative Officer: Nancy Crimi-Lamanna
VP; Head of Creative: Sylvain Dufresne
Art Director: Sebastien Robillard
Copywriter: Kristian Anderson
Production: Morrison Films
Director: Olivier Staub
Sound Production: Apollo Studio
Music: Yan Dal Santo