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Fashion to Love Longer

Agency Network: 
Published/Aired: 
October 2020

Description

Jumping into puddles during recess, wearing those famous rubber boots. Finishing up the snowball fight before dinner’s ready, wrapped up in your big sister’s jacket. Galloping on sandy beaches, running under raindrops, sheltered by that iconic yellow parka. It’s undeniable, AIGLE is one of those brands who’s with us our whole lives, from childhood on.

A strong brand relationship, strengthened by a product reality – AIGLE’s products are functional, resistant, durable, timeless. So, when these boots, jackets, and parkas are handed down from one generation to the next, they become emotional legacies, filled with childhood memories.

In an era that is at once consumerist and ever more eco-minded, AIGLE embodies proof that anyone can be fashionable without having to restock their closet every year. This is the legacy behind a new brand campaign from AIGLE and its agency ROSAPARK that will awaken old memories. Strengthened by its universality, its craftmanship and its beautifully retro ritornelle (Les Bateaux – Pépite), the film turns to the story of one sister handing down her jacket to her sister. Above all, the sentimental film marks the brand’s commitment, affirmed by its signature: “Fashion to love longer”; a substantive promise to a public ever more demanding of meaningful sustainability.

Film advertisement created by Rosapark, France for Aigle, within the categories: Fashion, Retail Services.

Advertising Agency: Rosapark, France
Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Creative Team: Alexandre Delvert, Cyril Haoual
Managing Director: Delphine Drutel
Development Manager: Camille Courant
Account Manager : Tanguy Hercouet
Strategic Planner: Louise Imbert
Social media manager: Cassandre Geron
Head of Production: Elodie Jonquille
TV production: Jean-François Wang
Communications Director: Lauren Weber
Production: Big Production
Director: Realité
DOP: Lucas Casanovas
Prod: Kasia Staniaszek
DOP: Driss Lumbroso
Post Production: FIRM
Sound Production: KOUZ
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