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Puzzle

Campaign
Agency Network: 
Published/Aired: 
October 2014

Also From This Campaign 4

Description

Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

Advertising Agency: TBWA\PARIS, France
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Creative Director: Jean-François Goize
Art Director: Marianne Fonferrier
Copywriter: Antoine Colin
Head of TV: Maxime Boiron
Buyer: Julie Champin
Production: \E\ELSE
Agency Producers: Jennifer Bauche, Cathy Pericone
Directors / Photographers: Aurélien Chauvaud, Ilan Rosenblatt
Media: Pierre Draber
Music Production: \E\ELSE
Sound Director: Fabrice Pouvreau
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Highest Rated

nicolasrcd's picture

It just says you're bored.

nicolasrcd
Activity Score 137
Copywriter at BETC PARIS
Dzsoi's picture

It says you are ridiculous if you don't sex when you have no condom at hand.

Dzsoi
Activity Score 8609
Copywriter
nicolasrcd's picture

It just says you're bored.

nicolasrcd
Activity Score 137
Copywriter at BETC PARIS
Dzsoi's picture

Then it's bad strategy.
Being bored without condom is not a problem.
Having sex without condom is the problem.
They shouldn't aim at people who aren't willing to have sex if they have no condom with them.
This ad doesn't convience anyone not to have sex without condom.

Dzsoi
Activity Score 8609
Copywriter
kleenex's picture

Well Dzsoi I do not think this is a bad concept. Execution is a problem though.

kleenex
Activity Score 57501
Web Designer/Developer
damnson's picture

This sure didn't give me any satisfaction.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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