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A Life

Agency Network: 
Published/Aired: 
November 2010

Description

Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

Advertising Agency: TBWA/Paris, France
Executive Creative Director: Eric Holden, Rémi Noel
Art Director: Marianne Fonferrier
Copywriter: Pierre-Louis Messager
TV Producers: Maxime Boiron ,Guillaume Faurel
Production: LES TEMPS MODERNES
Production Director: Marie Bordaz
Director: K-Roll
Music: “La Belle Vie” words of Jean Broussolle & music of Sacha Distel © Prosadis, interpreted by Les Petits Chanteurs de Saint-Marc
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Guest's picture

wow

Guest
JeffP's picture

That resonates

JeffP
Activity Score 810
Marketing Manager at TomTom
brookjohnston's picture

This is very powerful. Great job.

brookjohnston
Activity Score 296
St. Lawrence College
Guest's picture

Nicely done. "Aides" for those who don't know basically means "help"

Guest
Reality Check's picture

Yet the commercial, against my wishes, left me unmoved.

Reality Check
Activity Score 2549
Guest's picture

french tag with english voice over.

good ad. a bit expected when title has been seen.

Guest
jackblack's picture

Nice.

jackblack
Activity Score 2362
Art Director
Checho's picture

Great TVC even if for me the story telling looks like the one from Ogilvy Johannesburgo that won Cannes this year. Just the story telling, I mean, the going backwards. Anyway, great TVC!

Checho
Activity Score 321
Guest's picture

Weak.

Guest
RG's picture

Is it just me or there's a little bit of déjà vu in this idea?

RG
Activity Score 184
Copywriter |

RG

CuriousPencil's picture

Not seen similar, and Spider, if you mean this http://www.youtube.com/user/thetopsyfoundation then it's an entirely different use of reverse storytelling for an entirely different aspect of Aids. The Ogilvy spot shows that the effects of Aids can be reversed with medication, and is a very real use of a real victim to show real progress. This spot takes a backwards drive through the hypothetical in a car made of Be Afraid of What You'll Lose, with destination Think in its satnav. Totally different. And to great effect - I was expecting to have to moan about an 80 year old with a 20 year-old's voice, and was impressed with the reason I didn't have to.

CuriousPencil
Activity Score 4225
Copywriter
morse's picture

Wow, very nice.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Lazarus's picture

Not too shabby.

Lazarus
Activity Score 1536
Creative Director
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