The toughest trade

Agency Network: 
February 2017


New project for AIB and the Gaelic Athletic Association by Rothco. The banking group are back on 1st March with a third season of their ultra successful branded entertainment documentary series The Toughest Trade. I thought your readers may be interested in the nature of the brand and sports partnership as well as the professionals athletes involved in the series. To test the theory that amateur GAA players can compete at the very top level, the show takes local GAA stars and launches them into a variety of professional sports from around the world. This series, Donegal footballer Michael Murphy is tested to his limits as he joins top rugby side Clermont Auvergne. In return, Welsh rugby star Shane Williams takes on life as an amateur with football club Glenswilly. In the second episode, Wexford hurler Lee Chin travels to Canada to take on the seemingly impossible task of success at Ice hockey with NHL team the Vancouver Canucks. Canucks star Alex Auld heads in the other direction to play hurling with Faythe Harries in Wexford.

Film advertisement created by Rothco, Ireland for AIB, within the category: Finance.

Advertising Agency: Rothco, Ireland
Agency Producers: Laura Ellis, Jean Devlin
Executive Creative Director: Alan Kelly
Copywriter: Anthony Ortuso
Art Director: Rob Murray
Business Director: Jimi McGrath
Account Director: Aedamair Cassidy
Senior Account Manager: Alan McQuaid
Production Company: Motive Television
Director: Ronan O’Donoghue
Post Production: Piranha Bar
Producer: Sarah Brophy, Jamie D’Alton, Ciaran O’Hara, Anne McLoughlin
Editors: Damien McDonnell, Jamie Fitzpatrick
Sound: Locky Butler
Online Editor: Gordon Prenter
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