The mortgage application process can be long and daunting, and it’s often hard to stay motivated when most of the process is out of your control – much like feeling left in the dark, not able to see the way through. To tackle such a feeling, Irish bank AIB has launched the My Mortgage tool that allows customers to see the light – tracking their application and breaking it down into simpler steps. The more customers use the tool, the more their belief in the process builds, lighting a clearer path forward.
Inspired by AIB’s ‘Belief is Everywhere’ campaign from 2018, Rothco, part of Accenture Interactive, brought the application to life with a spot that shines the light on the way in which this new tool allows customers to take back control and stay motivated throughout the typically daunting process.
Film advertisement created by Rothco, Ireland for AIB, within the category: Finance.
Agency Producer: Jessica Derby
Chief Creative Officer: Al Kelly
Executive Creative Director: Jen Spiers
Creative Directors: Emma Sharkey, Ray Swan
Creative Team: Alex Ingarfield, Sam Caren
Finished Artist: Gerry Cole
Account Director: Emily Lyons
Account Manager: Amy Harrington
Strategy: Bronagh O’Donovan, Casey Smyth
Digital Strategy: Karla Chubb Production Company
Producer: Stephen Overs
Director of Photography: Franz Lustig Post House
Editor: Nik Hindson Post production (online)
Post production Supervisor: Sinead Bagnal
VFX Supervisor: Gavin Casey and Allen Sillery
Colourist: Seamus O’Kane @The Mill London
Sound: Will Farrell @ Screen Scene (Dublin)