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Cat and mouse

Published/Aired: 
January 2020

Description

AHLEM was launched in 2014 by Parisian-born, Los Angeles-based designer Ahlem Manai-Platt, and its product line includes nine handmade eyewear frames in chic shapes all rendered in Italian Mazzucchelli acetate. Reminiscent of a French New Wave film and set in a quintessentially LA location, the film brings together the brand’s Parisian roots and West Coast influences. The story is a classic cat and mouse chase between a man and a woman. This time, though, the familiar game of love plays out through the lens of AHLEM. Looking to bring narrative and cinematic storytelling to the brand’s marketing, the inspiration for the film came from its location – a stunning hillside house designed by architect Michael Sant.

Director: Bo Platt
Cinematographer: Roman Vasyanov
Producer: Dylan Malone
Makeup: Sophie Haig
Hair: Lauren Palmer-Smith
Talent: Anna Bilic, Jimmy Brighton
Editor: Marka Rankovic
Editorial Asst: Matthieu Belanger
Finishing: Jonny Ames
Editorial Company: Married To Giants
Colorist: Conor Fisher
Color Facility: Alter Ego Post
Sound Mix: Matt Miller / Lime Studios
Music: Kit Sebastian / “Durma”
Special thanks to: Mary Douris, Stephane Elfassi, Michael Sant/Sant Architects
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