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Agency Network: 
Published/Aired: 
December 2016

Description

In the context of the evolution of regulations for organ and tissue donation, the French Agence de la biomédecine is renewing its discourse for young people.
The aim is to continue raising awareness on the subject of organ and tissue donation, as well as to inform them about the law in force, in particular concerning the unrecognized principle of presumed consent and the methods of expressing refusal.

Film advertisement created by DDB, France for Agence de la biomédecine, within the category: Public Interest, NGO.

Advertising Agency: DDB, Paris, France
Creative Director: Alexander Kalchev
Copywriter: Patrice Dumas
TV prod: Corinne Persch
Director: Steve Rogers
Director of photography: Nicolas Karakatsanis
Production: La Pac
Agency leads: Jean-Luc Bravi, Sébastien Genty, Isaure Goetz, Julianne Sanson Ribaut
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Highest Rated

Dzsoi's picture

Such a waste of a very nice idea.

Dzsoi
Activity Score 8609
Copywriter
sacrilegend's picture

Too long and not well-written enough to engage. The jokes weren't unique enough, either.

Altogether too expected to maintain interest.

That said, in a cinema, this might work better. Hard to say.

sacrilegend
Activity Score 3394
Copywriter
Dope Benedictus XVI's picture

Well good luck using what´s left of her organs... My impression of it all? "Meh"...

Dope Benedictus XVI
Activity Score 71
Dzsoi's picture

Such a waste of a very nice idea.

Dzsoi
Activity Score 8609
Copywriter
kleenex's picture

maybe this could be done in a movie theater??

kleenex
Activity Score 58645
Web Designer/Developer
L. Wiesen's picture

looks great...

L. Wiesen
Activity Score 1340
Copywriter
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