Afrika Tikkun is a non-profit organization that supports underprivileged youth from early childhood to job placement. To help increase donations to this very worthy cause, we created this ad to show people the actual children they would be helping and the great things these kids are capable of, if they’re given the right opportunities.
Film advertisement created by Leo Burnett, South Africa for Afrika Tikkun, within the category: Public Interest, NGO.
Creative Directors: Stephanie Larsen, Jared Kushner
Art Directors: Vanessa von Broembsen, Richard Thompson
Copywriter: Jonathan Dennis
Executive Creative Director: Donovan Bryan
Agency Producer: Sally Walland
Director: Petar Spiljevic
DOP: Dusko Marovic
Editor: Marcelle Mouton
Producer: Sanra Broekman
Business Unit Director: Clinton Middleton
Sound Engineer: Theo Potgieter