The Australian Football League (AFL) with its creative agency Clemenger BBDO Melbourne, has today unveiled the sporting code's new brand platform, Don't Believe in Never.
The three stories will be highlighted through short films, featuring Damien Hardwick's leadership of the Richmond Tigers to the 2017 Toyota AFL Premiership, Sydney Swan Aliir Aliir's journey from a Kenyan refugee camp to playing in the AFL and Dema a member of the Bankstown Bull Sharks, a multicultural team of teenage schoolgirls in Western Sydney.
Film advertisement created by BBDO, Australia for AFL, within the category: Recreation, Leisure.
Creative Chairman: James McGrath
Creative Directors: Anthony Phillips, Richard Williams
Managing Director: Simon Lamplough
Executive Planning Director: Paul Rees-Jones
Executive Producer: Sonia von Bibra
Senior Producer (TV): Jacqui Walker
Project Director: Theresa White
Group Business Director: Nick Campion
Business Manager: Sarah Gates
Film Production: FINCH
Director: Christopher Nelius
DoP / Cinematographer: Matt Toll
Managing Director / Executive Producer: Corey Esse / Finch
Producer: Jackie Adler / Finch