AFEF is a french association of hepatologists.
The association want to raise awareness about hepatitis C, a virus which sneakily destroys livers, but that has no symptom. It is called a silent disease. A silent disease that can now be cured in a matter of weeks.
So we decided to make noise. A lot of noise, to break this dangerous silence, and encourage people to get tested and cured.
Film advertisement created by Addiction Agency, France for AFEF, within the category: Public Interest, NGO.
General Managers: Olivier Martin-Dupray, Mathieux Galloux
Creative Director: Benoist Husson
Art Directors: Johan Gaussens, Nicolas Pancourt
Copywriter: Noëllie Monod
Strategic Planner: Noémie Haziza
Project Director: Christian Larrive
Project Manager: Gislaine Landra
Director: Éric Judor
Production: Quad Group