Agency Network: 
October 2020


Advance Auto Parts, a leading automotive aftermarket parts provider, debuted new advertising that heralds “DieHard is back.” Not only back, but bigger and bolder than ever. In an epic, action-packed two-minute film, created and produced during COVID-19 by The Marketing Arm, a Dallas-based creative agency partner for Advance Auto Parts, DieHard, the battery brand, and “Die Hard,” the motion picture, came together for the first time to deliver an entertaining message that demonstrates the power, reliability and durability of the DieHard brand.

Film advertisement created by The Marketing Arm, United States for Advance Auto Parts, within the category: Automotive.

Advertising Agency: The Marketing Arm, USA
CEO: Andrew Robinson
President: Trina Roffino
EVP, Creative: Will Clarke
SVP, Creative: Leo Santos
SVP, Creative: Harris Wilkinson
Sr. Creative Director/Art Director: Rob Neatherlin
Sr. Director, Concepting: Stu Hill
Associate Director, Concepting/Copywriter: Nick Cernoch
Creative Director: Steve Hinckle
Associate Creative Director: Shelly Williams
Sr. Art Director: Ida Brown
Sr. Copywriter: David Fox
Art Director: Zach Phillips
SVP, Account: Lori Thelen
Director, Account: Shyrl Bagneris
Sr. Account Executive, Account: Stephanie Ibanez
EVP, Strategy: Kathleen Colditz
VP, Strategy: Chris Lee
Strategist: Stephen Bellinger
Vice President, Production: Diana Schroeder
Sr. Producer: Matt Williams
Production Company: Natural Selection
Executive Producers: Amanda Mortimer, Nicole Flores
Director: John Suits
Director of Photography: Will Stone
Production Designer: David Dean Ebert
Costume Designer: Anthony Tran
Casting: Bobby Stephenson / 5th Street Studios
Make Up: Hugo Villasenor
Hair: D'nelle Almanza
Editors: John Suits, Adam Grabarnick
VFX Producer: David Brown
VFX Supervisor: Matt Von Brock / Ghost VFX
Graphics: Howard Shur, Rik Michul, Adam Petke / Flawless Post
VO: Ashton Smith / KMR Talent
Media Planning and Buying: 360i
PR Agency: FleishmanHillard
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