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Le Sens Propre

Published/Aired: 
May 2009

Description

Film advertisement created by Goodby Silverstein & Partners, United States for Adobe, within the category: Electronics, Technology.

Advertising Agency: Goodby, Silverstein & Partners, San Francisco, USA
Creative Director: Keith Anderson
Associate Creative Director: Tony Stern
Associate Creative Director: Frank Aldorf
Art director: Jon Willard
Copywriter: Jesse Gazzuolo
Broadcast Producer: Brian Coate
Production Company: Blacklist, New York
Director & Writer: Cisma
Executive Producers: Aaron Kisner, Adina Sales
Producer: Cassie Hamilton
Live Action Production Services: Margarida Flores E Filmes, São Paulo
Executive Producers: Paulo Schmidt, Fabiano Beraldo
Production Coordinators: Ingrid Raszl, Thais Freire
Production Director: Adriano Gobbi
Director of Photography: Pierre de Kerchove
First AD: Janie Paula
Second AD: Livia Duclerc
Casting: Flavia Cocozza
Stylist: Daniel Ueda
Wardrobe Assistants: Rita Lazzarotti, Kali Leuzzi
Production Designer / On Set Art Director / Scenography: Olivia Helena Sanches
Art Assistants: Amanda de Freitas Coelho, Ana Elisa Arietti
Set Technicians: Santana Cenários, Lindolfo de Jesus Santana, Jose Fernandes Dos Santos
Props: Sergio Heineck, Juliana Matsuki
Props Assistant: Mariana Herman
Props (toys): Verônica de Oliveira Kehl
Storyboard Artist: Renato Blaschi
Location Scout: Alexandre Rocha
Stager: Helio Villela Nunes
Stop Motion Animation: Animatorio, São Paulo
Post Production: Illegal FX, São Paulo
Post Production Coordinator: Francisco Ruiz
Editor (Premiere): Marcio Soares
Colorist: Daniel Dias
AE Compositors: Daniel Dias, Pedro Gebara, Guilherme Correa, Luis Costa
AE Rotoscoping: Rogerio Merlino, Marcelo Martins, Marcio Martins, Diego Rock
Music & Sound Design: Paulo Beto
Mix: Joe Ramos, Big Joe Sound, Santa Monica
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Highest Rated

Guest's picture

BORING!!!! YOU ACTUALLY EXPECT PEOPLE TO WATCH THIS WHOLE THING? ARE YOU KIDDING?!

Guest
Guest's picture

excellent! smells like Gondry:)

Guest
everartz's picture

i dont know how different is CS4 from CS3 but it seems that it has a big shift from the older versions.. good work

everartz
Activity Score 7613
Art Director |

| everartz |

Dr_Mudler's picture

Its a huge difference...i can't say much, you have to try it out yourself to see it. ;)

Dr_Mudler
Activity Score 171

-The Color of Life Depends on You-

Guest's picture

3 Cheers! Goodby, Silverstein & Partners team

You guys took complete freedom in thinking/creativity and it's shows!

Great work! Keep it up!

PC

Guest
sirvan's picture

Work there much?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

copywriter.txt's picture

Awesome piece of work.

copywriter.txt
Activity Score 828
Copywriter
Guest's picture

Waaww so Psichedelic!!!

Guest
hnavas's picture

Without comments... great work...

hnavas
Activity Score 47
Art Director at Navas & Partners
Guest's picture

could have been condensed into about (:45)...a wee bit self-indulgent...

Guest
_yan_'s picture

I really don't know if I like it or not...

_yan_
Activity Score 162
gmint7's picture

change the logo to PS3, it will work too.

really creative production.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

nitrous's picture

Good creative work!

nitrous
Activity Score 55
Art Director
Guest's picture

very creative....but i don't know what's this ad actually means...

Guest
Dr_Mudler's picture

This is very good...
the ad really reaches out to the creative minds...
so much deviant things makes u feel everything is possible

Dr_Mudler
Activity Score 171

-The Color of Life Depends on You-

Guest's picture

BORING!!!! YOU ACTUALLY EXPECT PEOPLE TO WATCH THIS WHOLE THING? ARE YOU KIDDING?!

Guest
mpared's picture

meaningless

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

no need to be xplained.........self explanatory
it is awesome.........

Guest
Guest's picture

happiness is all around :)
love cs

Guest
navs's picture

i want to try the drug that made those guy make that adv!

navs
Activity Score 171
Guest's picture

Boring. Get tired after 20 seconds and never understood the point. No-one would see it all.

Guest
Guest's picture

非常出色的作品。
以细节给人以想象,结合梦魇的灵感童心的纯净!学习!!

Guest
agk's picture

awesome

agk
Activity Score 81

Amruta

agk's picture

tooooo goodddddd

agk
Activity Score 81

Amruta

Guest's picture

pretty gay shit

Guest
Hadrons's picture

chapeau.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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