This is the story of what adidas did to celebrate Sachin Tendulkar’s 40th birthday. There is a cricketer in every Indian. But in our cramped cities, cricket pitches are scarce. Kids look for strips of land between buildings for a game. At adidas, we wondered if cricket pitches and the passion to play could meet. So we added a new feature to the streets. Cricket stumps. We pasted the adidas Wall Cricket Poster in alleys, corridors, parking lots and every possible strip of land in the city. Overnight urban landscapes turned into cricket pitches. And we ended up occupying the most valuable piece of real estate. The hearts of a billion cricketers.
Film advertisement created by TBWA, India for Adidas, within the category: Fashion.
Chief Creative Officer: Parixit Bhattacharya
Creative Directors: Parixit Bhattacharya, Rahul Ghosh, Rishi Chanana
Art Directors: Prashant Bhor, Rishi Chanana
Copywriters: Srividya Sankaran, Rahul Ghosh, Parixit Bhattacharya
Agency Producer: Hriday Dowerah
Directors: Robby Grewal, Siva Romero Iyer
Director of Photography: Tapan Basu
Production Company: Red Ice Productions
Music Director: Hanif Shaikh
Editors: Nilesh Girdhar, Rajat
Account Director: Shiv Sethuraman