The Cautionary Tale of Ebenezer Snoop

Agency Network: 
November 2012


Adidas launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, including Snoop Lion and David Beckham. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film, offering you the opportunity to find and share your own Holiday Spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself via a truly innovative Facebook app.

Film advertisement created by Sid Lee, United States for Adidas, within the category: Fashion.

Advertising Agency: Sid Lee, USA
Executive Creative Director: Kris Manchester
Creative Directors: Charles Hall, Brandon Pierce
Art Director: Jamie Gurnell
Copywriter: Brad Getty
Director: Jake Szymanski
Production Company: Caviar Content
Animator: J. J. Sedelmaier
Production Company: Jimmy Lee
Editor: Louis-Philippe Charette / Jimmy Lee
Colorist: Drew Downes
Post Production: Mass Market
Designer: Marc-Andre Dandurand
Executive Producer: Josh Reynolds / Jimmy Lee
Producer: Janie Delorme / Jimmy Lee
Account Manager: Myriam Veilleux
Strategy: Shai Idelson
Web Producer: Pier-Luc Beaulieu
Sound Design: Machine Head
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blackmetal's picture

Is it me. Or is it boring?

Activity Score 163
Producer/Director at Amsterdam |

Rock on!

Siderola's picture

it is.

Activity Score 713
Copywriter at Grupo Love
GrumpyArtDirector's picture

I don't think Snoop himself has watched the whole thing.

Activity Score 858
Art Director
Feysless's picture

cool animation

Activity Score 2641
Art Director |

groovy baby!

jponino's picture

... useless ...

Activity Score 601
Copywriter at ISCOM, copywriter and art director
BoBBy_js's picture

Viral mmmmm maybe, make me wanna buy it... doubt it. Everything in this campaign has been done, nothing new.

Activity Score 175
CommandZ's picture

No shizzle.

Activity Score 2515
Creative Director
kleenex's picture

BUTTT this is not going to sell sneakers, right??

Activity Score 58777
Web Designer/Developer
danmarteen's picture

good animation.

Activity Score 31
Production Manager's picture

wake me when its over.
Activity Score 35
Abhishek Parikh's picture


Abhishek Parikh
Activity Score 568
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