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Game Teaser

Agency Network: 
Published/Aired: 
January 2010

Description

Adidas Originals is launching the first Augmented Reality experience in footwear. Our animation was a teaser spot for this. We needed to show the five shoes in a street environment similar to the one used in Adidas augmented reality space. The shoes needed to be displayed one after another and the agency liked a transformer like effect to be used for transitions. We elaborated a bit further on this to try and make the transitions as different as possible.

Executive Producer Thomas Bay / Frame.dk

Film advertisement created by Sid Lee, Belgium for Adidas, within the category: Fashion.

Advertising Agency: Sid Lee Amsterdam, Belgium
Agency / Production company: Frame, Denmark
Creative Directora: Anders Schroder / Frame.dk, Kristian Grove Moller / Sid Lee, Dave Roberts / Sid Lee
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Highest Rated

Bundy Agency's picture
Bundy Agency
Activity Score 597
Art Director
Guest's picture

SWEEEEEEEEAT! Great art..

Guest
Guest's picture

needs better lighting and the lack of color in the street makes the project look unfinished

Guest
deadlinecanwait's picture

great .....

deadlinecanwait
Activity Score 109
Art Director
Bundy Agency's picture
Bundy Agency
Activity Score 597
Art Director
Tommy G.'s picture

My kind of ad

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
joelapompe's picture

very similar to a 2005 cannes shortlist for Nike :
http://www.joelapompe.net/2010/01/29/adidas-not-so-originals-nike-bask...

joelapompe
Activity Score 3997
Guest's picture

THX Joe, de plus le film NIKE est vraiment plus fort visuellement... sans oublier le concept

Guest
high-sense's picture

Brilliant

high-sense
Activity Score 18
Intermark |

Let's Design oUr wOrlD

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