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Break Free

Published/Aired: 
December 2016
Like
289
Views
23261

Description

"Break Free" tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old running shoes by adidas and decides to take a run in his old marathon outfit. He wants to leave the boredom behind and tries to escape the nursing home, against the will of the nurses. His actions ignite a spark of life in the residents of the home and they support him on his way to freedom.

Film advertisement created by Filmakademie Baden-Württemberg, Germany for Adidas, within the category: Fashion.

Advertising Agency: Filmakademie Baden-Württemberg, Germany
Creative Director: Eugen Merher
Art Director: Eugen Merher
Copywriter: Eugen Merher
Photographer: Mortimer Hochberg
Cast: Jens Weisser, Herman Van Ulzen, Anja Karmanski, Hiltrud Hauschke, Daniel Hubertus
Director / Script: Eugen Merher
Producer: Karli Baumann, Karl Heidelbach
Director os Photography: Mortimer Hochberg
Editor: Ernst Lattik
Music: Alexander Wolf David
Sounddesign: Marcus Fass
Sound Recording: David Hill
Production Design: Nora Brockamp, Julian Dieterich
VFX: Tim Markgraf
Make Up: Sandra Untenberger
Production Company: Filmakademie
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Highest Rated

RamaBR's picture

lovely!

RamaBR
Activity Score 164
Creative Director at Six Propaganda |

RHC
Creative Director

kleenex's picture

not bad foe what it was,

kleenex
Activity Score 58721
Web Designer/Developer
Adawan's picture

Can't help but smile when you see something so original and heartwarming..

Adawan
Activity Score 92
Other
RamaBR's picture

lovely!

RamaBR
Activity Score 164
Creative Director at Six Propaganda |

RHC
Creative Director

Owolawi's picture

Was worth the time spent watching it. Simple yet heartwarming.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

MrPotatoHead's picture

Hmm... Reminds me of a German movie I've seen.

MrPotatoHead
Activity Score 558
Art Director
MattValenzuela's picture

This is a peace of art. Breathtaking. I love it.

MattValenzuela
Activity Score 224
Art Director at BBDO Chile
hnri's picture

Beutiful ad

hnri
Activity Score 2
Brainsugar's picture

Just reminds me the final of "One flew over the cuckoo's nest".
Good direction, but do not shout at genius either....

Brainsugar
Activity Score 1631
Copywriter
L. Wiesen's picture

wonderful... congs

L. Wiesen
Activity Score 1340
Copywriter
DiegoBertagni's picture

Check this out: http://www.imdb.com/title/tt2320968/

A former Olympic champion wants to compete in the Berlin Marathon one last time.

DiegoBertagni
Activity Score 4
Creative Director at Tribal Worldwide, Toronto, Canada
Feysless's picture

well executed ...great story

Feysless
Activity Score 2611
Art Director |

groovy baby!

kurtberengeiger's picture

Very nice.

kurtberengeiger
Activity Score 7327
Copywriter
wordkeys's picture

I too thought this spot was taking place in a mental institution and played on the theme of "One Flew Over the Cuckoo's Nest". Though beautiful and expressing the campaign Break Free, it's too dark. There are less bleak approaches to getting across the inspiring message. Or... it could be shot in a way that's less 1970's Nurse Ratchet versus McMurphy.

wordkeys
Activity Score 2
Rob71's picture

It's ok. Sure nicely made, but it's over rated - in the real world of advertising this concept wouldn't get past the client.

Rob71
Activity Score 419
kokoz's picture

I love the stuff that comes out of this school. For student work this is absolutely out of this world, however as @Rob71 said, in real world most of their stuff won't get past client… great filmmaking though

kokoz
Activity Score 211
Art Director
helvet.lang's picture

Wow, so wrong in a lot of senses.
The link with the product is not smart, which could have saved the movie, and the story has been told already so many times.
I really feel like we're trying to rob a tear away from me, and i don't like it.

When storytelling goes way too far, it ends here.

helvet.lang
Activity Score 178
Copywriter at FRANZ&RENÉ |

-just my opinion-

Alexander2's picture

Inspiring

Alexander2
Activity Score 9
Producer/Director at Freelancer
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