Working Mom

The campaign was developed around the importance of family to Hispanic car buyers, especially female drivers who make up 40 percent of MDX sales in the Hispanic market. Of course, the campaign also touts the premium performance of the all-new MDX, along with features that a family looks for in a luxury SUV, including MDX’s bold new exterior design, spacious and sophisticated interior, and technology like MDX’s new Precision Cockpit all-digital instrument display, Amazon Alexa Built-In, and Wireless Apple CarPlay® and Android Auto™ integration.