Transformation

Agency Network: 
Published/Aired: 
October 2010

Description

Film advertisement created by rp&, United States for Acura, within the category: Automotive.

Advertising Agency: RP&, USA
Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Brian Hall
Copywriter: Jeremiah Follett
Executive Producer: Jack Epsteen
Production Company: Biscuit Filmworks USA
Director: Christopher Riggert
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Martha Davis
Director of Photography: Rodrigo Prieto
Visual Effects: Animal Logic
Executive Producer: Nerissa Kavanagh
VFX Supervisor: Nick Ponzoni
Art Director: Ben Walsh
Pre Vis Artist: Gareth Young
VFX Compositor: Jason Hawkins
VFX Co-ordinator: Kiana Bicoy
Animation: HKS Company
Stop Motion Supervisor: Helder Sun
Lead Animator: Kevin Glick
Editorial: The Whitehouse
Editor: Stuart Reeves
Music: Human
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byzade's picture

a successful operation

byzade
Activity Score 129
Hibon's picture

Great 3d/video production.

Hibon
Activity Score 3734

Simple ideas are the best !

ElCaza89's picture

wow great execution, and it says just what it needs, great

ElCaza89
Activity Score 343
Guest's picture

A great video!

Guest
Guest's picture

Great idea but badly executed.
The car is shaking way too much in an attempt to give the spot a classic stop motion feel. It doesn’t make the car look good at all. It makes the car look cheap and very flimsy. The shakiness is distracting overall.
It’s a shame that the fascination of doing real stop motion with the car is taking over from what actually looks good in the final spot. This could have been a beautiful spot with the right director on it.
I’m surprised that Acura approved this.

Guest
Guest's picture

Cheer up, mate.

Guest
Guest's picture

You've missed the point.... Stop motion. Think again. :)

Guest
maxchionh's picture

It explains everything within one short scene. Effective advertising and great art direction.

maxchionh
Activity Score 255
Graphic Designer
zuhyune's picture

so so great! great execution!

zuhyune
Activity Score 64

today is the last day

kalpesh78's picture

they could've done so much with these commercials... disapointing.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

agatur's picture

great video :)

agatur
Activity Score 78

view my blogs : Evden eve nakliyatEv Taşıma *  

Ohkamp's picture

Neat

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
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