Agency Network: 
March 2010


Film advertisement created by rp&, United States for Acura, within the category: Automotive.

Advertising Agency: rp&, Santa Monica, CA, USA
RPA Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Sr. Art Director: Eric Goldstein
Sr. Copywriter: John Guynn
Executive Producer: Jack Epsteen
Creatives: Perrin Anderson, Laura Hauseman, Sean Vij, Jon Willard
Production Company: Biscuit Filmworks
Director: Noam Murro
DP: Toby Irwin
Executive Producer: Shawn Lacy, Colleen O’Donnell
Line Producer: Jay Veal
Editorial Company: The Whitehouse
Editor: Stewart Reeves
VFX Company: Animal Logic
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
Music: Robot Repair
Composer: Michael Schanzlin
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Highest Rated

polar's picture

Acura, good advertisements.

Activity Score 28
Politecnico Grancolombiano
michelangelo's picture

another example of creative simplicity and excellent production without frills

Activity Score 660
Adaddicted's picture

now, check the break pedals!

Activity Score 3431
Art Director |


Reality Check's picture

The art direction throughout the Acura campaign is perfect, holding all the various bits of work together as a coherent whole that manages to look simple without ever being underwhelming.

Reality Check
Activity Score 2545
Hiperion's picture

The best comments in the world are Adaddicted´s ones (irony mode off)

Great art, good way to show the concept.

Activity Score 3138
Creative Director at zinkproject Valencia
polar's picture

Acura, good advertisements.

Activity Score 28
Politecnico Grancolombiano
PERP's picture

Excellent campaign, really focused, it denotes hard work and commitment, and that really can be seen in the outcome. Congratulations to all the team, great work!

Activity Score 433
Art Director |

.: look for the green giant on the label :.

everartz's picture

im not sure if this car ONLY has this ability to absorb the shocks, most modern cars have this technology now, for me as a viewer it opens my eyes to look for the same technology in other cars, at least for cheaper ones " this can be the thought of a normal viewer whose not in the advertising industry"

Activity Score 7613
Art Director |

| everartz |

Ed Rapport's picture

RPA creatives are letting us know they can run like Gayle Sayers with this idea all day. this art & copy team can talk about the importance of every single bolt holding one of these Acura vehicles together.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
alexander_bickov's picture


Activity Score 3281
Phil Lestino's picture

I like the Gallery feel of these ads....makes even the crash test look original

Phil Lestino
Activity Score 1682
kurtberengeiger's picture

I actually find myself liking this Acura advert. Nice work.

Activity Score 7357
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