Bottle
Description
Film advertisement created by Mullen, United States for Acura, within the category: Automotive.
Advertising Agency: Mullen, USA
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Margaret Keene
Creative Director / Art Director: Paul Foulkes
Creative Director / Copywriter: Adam Calvert
Senior Art Director: Sean Stell
Copywriter: Natasha Hugeback
Director of Integrated Production: Jon Drawbaugh
Senior Broadcast Producer: Meagen Moore
Content Producer: Elaine Russell
Business Affairs / Music Supervisor: Danica Bates
Managing Director: Cameron McNaughton
Account Director: Nicole Neopolitan
Account Supervisor: Courtney Calvert
Account Executive: Kylie Mugg
Product Specialist: Curtis Milward
Production Company: Reset
Director: Johnny Green
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: Betsy Oliver
Director of Photography: Paul Cameron
Editorial: RPS
Editor: Damion Clayton
Assistant Editor: Benjamin Cline
Producer: Rebecca Baker
Color Correction / Visual Effects: A52
Colorist: Paul Yacono
Visual Effects Supervisor / Lead Flame Artist: Andy McKenna
Head of Production: Kim Christensen
Executive Producer: Jennifer Sofio Hall
Audio Post: Lime Studio / 740 Sound Design
Mixer: Joel Waters
Original Music: The Pixies, Joey Santiago
Name of Track: "Where Is My Mind"
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Margaret Keene
Creative Director / Art Director: Paul Foulkes
Creative Director / Copywriter: Adam Calvert
Senior Art Director: Sean Stell
Copywriter: Natasha Hugeback
Director of Integrated Production: Jon Drawbaugh
Senior Broadcast Producer: Meagen Moore
Content Producer: Elaine Russell
Business Affairs / Music Supervisor: Danica Bates
Managing Director: Cameron McNaughton
Account Director: Nicole Neopolitan
Account Supervisor: Courtney Calvert
Account Executive: Kylie Mugg
Product Specialist: Curtis Milward
Production Company: Reset
Director: Johnny Green
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: Betsy Oliver
Director of Photography: Paul Cameron
Editorial: RPS
Editor: Damion Clayton
Assistant Editor: Benjamin Cline
Producer: Rebecca Baker
Color Correction / Visual Effects: A52
Colorist: Paul Yacono
Visual Effects Supervisor / Lead Flame Artist: Andy McKenna
Head of Production: Kim Christensen
Executive Producer: Jennifer Sofio Hall
Audio Post: Lime Studio / 740 Sound Design
Mixer: Joel Waters
Original Music: The Pixies, Joey Santiago
Name of Track: "Where Is My Mind"
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Jan 22, 2015 - 0:42mason_c42
I would say this advertisement did exactly what it was designed to do. Immediately upon watching this video ad, I researched Acura's new ILX. Making an obvious connection of the new ILX and the old phrase, "catching lightning in a bottle" initially caught my interest. Maintaining a mysterious profile by not explaining HOW the new ILX is like lightning in a bottle makes me research my own reasons for agreeing or disagreeing with their statement.
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