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#ActOutInteger for National Coming Out Day

Agency Network: 
Published/Aired: 
October 2019

Description

National Coming Out Day is this Friday, October 11th. And this year, The Integer Group (commerce agency, the commerce arm of TBWA\Worldwide, and a key member of Omnicom Group Inc.) is launching the #ActOutInteger campaign to reflect its new, internal approach to diversity and inclusion in the workplace. Integer is “coming out” as a workplace where communities can prosper and people can thrive. “While diversity and inclusion have taken a front seat in the form of policies, employee network groups, and annual celebrations, propelled by societal demands, we believe we can – and must – do more,” said Ellen Cook, President, Integer\Dallas and Integer\Los Angeles. “We believe that there isn’t one specific day or one specific month to address the truth and friction that many people face in the workplace, for example, the frictions that the LGBTQ community face through the daily process of coming out to each new person they meet.” So we are “coming out” as an agency that embraces diversity and inclusion daily, in every touchpoint -- from how we work, to where we work, to who we work with, so that everyone who works within our walls feels that they are seen, heard and supported; they do not have to fear less privilege or access based on who they are, where they are from, or who they choose to love. #ActOutInteger is an ambitious campaign to stand with our LGBTQ community and allies to help share their stories and perspective on the importance of diversity and inclusion in the workplace. And after this day, we will continue our mission through ongoing programs designed to develop more inclusion, employee development, community service, and business opportunities for everyone at The Integer Group. For the LGBTQ community, we are partnering with local and national organizations as well as internal network groups who will be providing agency, team and individual education around LGBTQ inclusion as well as ally training. Throughout 2020, #ActOutInteger will host roundtable discussions, provide community service opportunities, provide marketing services for underrepresented organizations and host employee network events centered around LGBTQ milestones and celebrations.

Advertising Agency: The Integer Group, Dallas, United States of America
Social Media Strategist: Mae Miller
Video Content Production: Gabrielle McGarry
Digital Content Designer: Mia Barrow
Digital Content Designer: Hazel Villareal
Copywriter: Robert Stahl
Creative Director: Steve Moon
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