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Agency Network: 
Published/Aired: 
October 2020

Description

For the game’s launch in Brazil, Crash, who was born to be a mascot, not only interacted with the Brazilian internet hit Carreta Furacão, but also became its newest member. Now called Crasheta Furacão, the troop finds itself in a small, countryside city.

“Carreta Furacão is a hit in Brazil. It includes a group of characters that are part of Brazilian pop culture and brings a different type of humor than we are used to. It made total sense to include a fun and iconic character, like Crash Bandicoot, to promote the game’s launch in the country,” said Marcos Medeiros, partner and CCO of CP+B Brazil.

The irreverent and fun character from the game joins the members of Carreta Furacão in showing off their classic choreographed dance moves. Developed by the agency CP+B Brazil, the film shows Crash and his new friends dancing, moving through the city by train, and playing part of the new game.

“Brazilian fans have been enthusiastic. They never expected to see Crash again. The character has his own unique humor and perfectly complements the members of Carreta Furacão. In the end, both have the same objective: create as much fun as possible,” commented Michelle Bresaw, Vice President of Product Management and Marketing Activision.

Film advertisement created by Crispin Porter + Bogusky, Brazil for Activision, within the category: Gaming.

Advertising Agency: CP+B Brazil
CCO: André Kassu, Marcos Medeiros
Creative Director: Marcelo Rizério
Creatives: Pedro Rosas, Pedro Galdi
Illustration: Rafael Costa
Agency Producer: Ana Casagrande, Fabíola Camilo, Julia Oliveira
Planning team: Rafael Lavor, Mickael Prass, Matheus Teixeira
Account team: Renata Wirthmann, Milena Braune, Tamyris Ferreira, Robson Miguel
Media: Rodrigo Medeiros, Victor Berto
Project: Nathália Beividas
Director: Silvio Medeiros
Photography Director: Silvio Medeiros
Second unit: Lucas Puppio
Assistant Director: Daniel Cardoso
Producer: Alessandro Calixto de Carvalho
Influencers Agency: MField
Sound Production Company: Canja Áudio
Account: Guga Costa
Coordinator: Ana Flor
Sound Direction: Edu Karas, Lucas Sfair, Filipe Resende
Sound Production: Levi Mynssen, Guilherme Moreno
Mixing/Mastering: Levi Mynssen, Guilherme Moreno, Diego Zorrilla
Voice-over: Ziraldo Felício
Client Approval: Marcelo Teracini, Thiago Onorato, Anadege Freitas, Loic Olichon
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