Speakers

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Film advertisement created by BBDO, Italy for Action Aid, within the category: Public Interest, NGO.

Caption

We give a voice to those who don't have one.

Advertising Agency: DLV BBDO, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Creatives: Valentina Amenta, Davide Fiori, Simone di Laus, Dario Lo Nardo
Deputy Creative Director: Valentina Amenta e Davide Fiori
Production company: HFilms
Photographer: Diego Indraccolo
Director: Luke Scott
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autte's picture

no.

autte
Activity Score 4
Art Director
Hadrons's picture

The blew a good concept.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture

beautiful people :)

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Libor Oubrecht's picture

Nice, nice, nice, except idea.

Libor Oubrecht
Activity Score 309
Copywriter
bate_palmas's picture

The photography is lovely, no doubt.

I can't understand how this idea actually made it through to production.

bate_palmas
Activity Score 1479
CuriousPencil's picture

"Noble".

Would be nice if they'd looked a little closer in their mirror before running this, and included something addressing the size of those massive speakers, maybe play with "the burden of the voiceless" a little. The client's slogan is "end poverty together" - not sure there's a huge market for bass bins and empty speakers (with no amp, power or cables) in the African Savanna.

Two for a noble effort, Minus eight for execution.

CuriousPencil
Activity Score 4225
Copywriter
bate_palmas's picture

The burden of a voiceless might have worked, yeah.

It really bothers me that an idea like this gets through to production. This was obviously a fairly big budget job. Shooting in Africa and all. The idea is just so completely flawed. We spend so much of our time making sure ideas make sense and are relevant (and original), and how this got past creative group heads, creative directors, executive creative directors, planners, and even CLIENT is absolutely beyond me!!

Bit of a rant I know. But how can an idea like this be granted so much budget?

Ridiculous.

bate_palmas
Activity Score 1479
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